Alex and Jacques Schoemaker checking their Hydrangeas paniculata
NICE TO MEET YOU

We are Alex Schoemaker Living Creations, the world’s foremost grower of the Hydrangea paniculata. Our sixth-generation family firm breeds hydrangeas in order to grow young plants and visual plants that go on travel around the globe.

Our state-of-the art genetics find their way to customers near and far under the Living Creations® brand name. Living Creations® is well-known among nurseries, exporters, retailers and consumers.

A field of new Hydrangea breeds at the nursery
Testing new Hydrangea varieties at the Test Centre
A field of new Hydrangea breeds at the nursery

Breeding

Breeding is evolving. That’s it. Because when the breeding is done right, everything else will follow. The strongest stems, most vibrant colours, the best-looking paniculata. All grown in our lab.

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Testing new Hydrangea varieties at the Test Centre

Test Centre

The Test Centre is like a bootcamp for Hydrangeas, where they’re exposed to everything nature can throw at them. Sun, rain, wind, frost - once we’ve picked which breeds to work with, we put them to the test.

Visit our Test Centre
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After a decade of testing and reinventing over and over again, we ultimately found the best Hydrangea formula for our first collection.

Collection

After a decade of testing and reinventing over and over again, we ultimately found the best Hydrangea formula for our first collection.

Discover our varieties

Young Plants evolution

Our young plants come in all different shapes and sizes, suit to every market and every need. If you’re looking to go big or prefer to keep it small: we’ve got the right young plant for you.

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What I will become

Visual Plants evolution

Potted plants, blooming or still young, stems, different pot sizes and the largest assortment of different varieties.

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What I will become

The Collective

Let’s combine our qualities to achieve a common goal.

If you’re as crazy about the Hydrangea paniculata as we are: become part of the Living Creations® Collective. A cycle that works to benefit everyone. Let’s get the job done together, and make sure every consumer in the world is able to enjoy Living Creations® Hydrangeas in their garden. Read below how the collective works for all parties involved.


Join the collective
  • Alex Schoemaker Living Creations® Breeding programm

    Breeding

    Our Hydrangeas are either an improvement on the already existing or innovative like no one has ever seen before. We don't settle for less. In a changing world, we want our breeds to keep evolving, meeting new standards and challenges. We see the breeds grow, pick the ones standing out from the crowd and keep testing. It takes about ten years for our breeds to get through the test. In other words: to know if the plant has what it takes to become part of the Living Creations® legacy.


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  • Propagators - Alex Schoemaker Living Creations®

    Propagators

    Multiple propagation companies produce the cuttings. In this way the job gets fixed in shorter time and we spread risk. Certainty and higher quality as result.

  • Young plants - Alex Schoemaker Living Creations® collective

    Young plant growers

    We spread the risk of floods and drought geographically by working with various nurseries together. Living Creations® Hydrangeas are therefore also available locally: both for the grower, retailer and consumer. We support young plant growers by sharing knowledge and supportive marketing tools.

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  • Marketing - Alex Schoemaker Living Creations® collective

    Marketing

    Besides gorgeous Hydrangeas we offer striking and supporting marketing tools. Useful marketing leads to a lifetime love for the plant. It ensures people come back for more.

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  • Visual plants - Alex Schoemaker Living Creations® collective

    Visual plant growers

    Potted plants, blooming or still young, stems, different pot sizes and the largest assortment of different varieties. All MPS A and MPS GAP certified. We are a one-stop shop for the Hydrangea paniculata. Become a Preferred Grower and get the first choice on annually stock and new varieties. Enjoy the benefits of cultivation guidance and supportive marketing tools.


    Preferred growers
  • Retailer - Alex Schoemaker Living Creations® collective

    Retailers

    Whether you’re in charge of a big supermarket chain or own a florist’s shop, or if you would like to get your hands on our plants through your preferred grower - our colourful, strong and unique paniculatas are a must-have for any plant lover. They're easy to maintain and praised because of their long-lasting quality. Happy customers guaranteed.

    Get in touch
  • Consumers - Alex Schoemaker Living Creations® collective

    Consumers

    Consumer worldwide enjoy Living Creations® Hydrangeas in their garden. The Living Creations® website supports customers in taking care of their panicle Hydrangeas. In need of styling or garden tips? On our Instagram we offer customers their daily Hydrangea inspiration.


    Living Creations® Instagram

Nursery visit

Come see us

We invite you to come have a look and see what’s growing at our nursery. We’d love to show you around. Just get in touch and let us know when you want to come visit. See you soon!

Nursery visit

We invite you to come have a look and see what’s growing at our nursery. We’d love to show you around. Just get in touch and let us know when you want to come visit. See you soon!

Come see us